Archive for the ‘Read More’ Category

Red Maxwell

In Read More on January 13, 2009 at 3:12 am
Red Maxwell

Red Maxwell

Red Maxwell wants researchers to find a cure for Type I, Juvenile Diabetes. As the father of a daughter with Type I, and a recently diagnosed wife with Type I diabetes, he’s motivated to find a cure and to support those with the disease. Red has done more than just serve on boards to raise awareness. He has also created an online social media support group for parents and people with diabetes: and he blogs about the disease for parents at:

“People often mistake Type I and Type 2,” he says. And the mistake can be cruel – people who don’t understand Type I often assume a person can *cure* themselves by changing their eating habits. But eating has nothing to do with what causes Type I diabetes. Eating habits help control insulin levels, but changing your eating habits is NOT a cure for Type I diabetes. There simply isn’t one – YET.

There are two major types of diabetes: type 1 diabetes and type 2 diabetes. Type 1 diabetes, also called juvenile diabetes or insulin-dependent diabetes, is a disorder of the body’s immune system — that is, its system for protecting itself from viruses, bacteria or any “foreign” substances.

For this reason, people with type 1 diabetes must take insulin in order to stay alive. This means undergoing multiple injections daily, or having insulin delivered through an insulin pump, and testing their blood sugar by pricking their fingers for blood six or more times a day.

For children and teens, this sort of intensive monitoring and control can be devastating and depressing. Where does a football player put a pump? How do you deal with ignorance or people who say cruel things, uninformed things about your illness? Those are all questions Red is helping solve with the social media/support group at It’s a place those with diabetes and those who love and support them can go to find out more, to get answers, to encourage each other. He didn’t have to do that. He could have been content to simply deal with those in his life. But he’s making an imprint.

Red is a proven design and branding professional with over 20 years experience in the marketing field. He started the in-house advertising design department at Polo Ralph Lauren in New York then became a principal and creative head of Design Factory, an international design and marketing boutique before founding onramp Branding.

A three time winner of the London International Advertising Awards, he has developed major brand introductions for Danone Foods, Foster’s Brewing Company and RJR/ Planters LifeSavers.

Red is also a pioneer of internet marketing and has launched online sites and promotions for Hanes, Duke Energy, Sara Lee Foods, Accenture and Yahoo! Yet he “stays hungry,” looking for the cure and doing all he can to help, support and educate people about diabetes.

“There’s so much happening every day,” he said. “So there’s always hope.”

Red Maxwell



Tales of the Magnificent Megan M.

In Read More on January 13, 2009 at 2:25 am

Badass WristwarmersMegan Elizabeth Morris is a font of knowledge, skill, determination and resourcefulness. She pushes to encourage others to meet (and surpass) their potential, and maintains that all people are capable of great things. (This means you. She’s not kidding.)

Megan is the internet genius lurking in dark corners behind The Usual Error Project, Martin Whitmore’s Evil Illustration Empire, as well as many other exciting undertakings (including pieces of this site and the ensuing Stay Hungry ebook). She picks up projects that give her a powerful sense of purpose, whether that means writing, design, development, ideastorming, marketing, inspiration, encouragement, connection, learning something new, and even, on occasion, the odd aria. ;}

As you can see, Staying Hungry is Megan’s primary motus operandi. She is a constant, devout proponent of growth, change, forward movement and increased happiness (no matter where you started). She has gotten where she is now, after many years, by being ravenous for new learning and understanding, new experiences, new people and new undertakings — and she doesn’t intend to stop here. (Or ever.)

Megan blogs like a fiend, and does a lot of other things, too. If you want to know more, the usual convenient link fu is below:

What Megan Does (And What She Can Do For You)
The Blog of Megan M.

We think Stay Hungry is the most powerful pick for Johnny Bunko’s Lesson Seven. If you think so too, please click here and add your vote.

Dr. Mani & the Children Heart Foundation

In Read More on December 25, 2008 at 5:38 pm

mani3Dr. Mani Sivasubramanian is a heart surgeon using his Internet marketing business to fund heart surgery for underprivileged children in India. After working with hundreds of patients over the years, he stayed hungry. Just doing surgery wasn’t enough. He stayed hungry:  learning how to blog and raise money using the internet. Why? So he could afford to keep treating children with heart problems.

Dr. Mani lives in India. He treats children born with congenital heart defects.

Heart surgery is expensive. Many of his patients, from poor families, cannot afford the cost of treatment. So he decided to sponsor the operations himself.

That was the simple concept behind the online adventure he started in 1996.

Ten years later, Dr. Mani’s team has raised over $100,000 and funded heart surgery in 23 children, with many more to follow. He’s well on his way to achieving an ambitious mission – making high quality heart health care accessible and affordable to every Indian child.

Did one man do this all by himself?

ABSOLUTELY NOT. It was made possible by Dr. Mani’s network. Just as has made this website possible, a social network group of caring, generous, passionate people who want to make a difference, reach out with a helping hand, change the world, and make it a better place made HIS mission possible.

Folks just like you. They made it all possible.

subina1Some of them gave money. Others gave their time. And many helped spread the word – among friends, family and contacts. Over 1 million people have heard the message of Congenital Heart Defects awareness through this effort.

While this site may appear to be about getting you to vote for “Stay Hungry,” we’re really using it to show you WHY it’s important to “Stay Hungry” and to keep looking for ways to make your business, your life, and the lives of those around you better.

Thanks to the dedication and support, and the “Staying hungry” philosophy of thousands, many children are now alive, healthy, happy.

Dr. Mani’s core audience is primarily online business owners. Small and home business entrepreneurs, and work-from-home folks looking make some extra money. They understand the concepts of “Do it Now,” and “Give Thanks.” But they also know that none of us can afford to sit back and simply say we’re satisfied with success.

Many people didn’t have much to give Dr. Mani’s program or those like it. Still, they gave generously. And this made Dr. Mani think about how much more impactful it would be if he could help boost their businesses, and make them more profitable. (There’s that “staying hungry” thing again!!!)

If he could help them, they would have more money, and in turn, they could give more money to help children get new hearts or have their broken ones mended.

Choosing this direction as his new initiative to fundraising for the “heart kids,” Dr. Mani embarked on an exciting voyage of business education, coaching, and mentoring.

He created ebooks, courses, homestudy packages and one-on-one training programs to help online business owners get higher profitability and efficiency from everything they did. His product portfolio covers ezine marketing, list building, niche marketing, business optimization and infopreneuring.

IF he had not “stayed hungry,” he wouldn’t have changed the lives he has.

Thousands of business owners have benefited from his teaching. Dr. Mani has received worldwide recognition as an Internet marketing specialist. He is one of “99 Purple Cows” named by business guru and bestselling author, Seth Godin. He is ranked among the world’s top 50 online marketers in the index.

The heart surgeon for children is now also well known as an e-business coach and mentor.

Behind it all is a unifying thread that links his vast and growing social network together: a desire to help unfortunate children born with heart defects.

The same desire fuels his supporters. In many ways, with tireless energy and enthusiasm, they have embraced this purpose bigger than any individual or group, and grown it into a global movement.

sowbarnika4The Dr. Mani Children Heart Foundation network has become a force that continues to spread awareness about deadly congenital heart defects that threaten thousands of little lives, and raise funds to sponsor life-saving surgery to help these young warriors survive and thrive.

If you want to join hands in this passionate effort, it is our pleasure and honor to have you along. Let’s help a child live.

How can you help Dr. Mani?

By joining the conversation.

It is happening in many places, on different levels. Some partners are talking about the work done by the CHD Foundation, showcasing the impact and suffering caused by congenital heart defects and explaining what needs to be done to fix it.

Others are discussing Dr. Mani’s business optimization products and services, because by spreading the word and making more people aware about them, they are increasing sales, and indirectly raising funds to help the “heart kids.” In 2006, the contribution from sales profits to the Foundation was a little over $25,000. This figure has been growing steadily every year.

Many fans of the CHD awareness effort have asked what exactly they can do to help. A few are veterans of online buzz and know how to maximize the impact of what they do to spread the word. Others (maybe you?) aren’t quite sure.

That’s why Dr. Mani created a short ebooklet. It has 10 pages. In it is a brief explanation of how, what and why you may want to take some specific steps to help sustain and extend the conversation around Dr. Mani and the congenital heart defects awareness effort.

Conversations happen around brands. And brands spread messages. The brand named “Dr. Mani” stands for a serious, important, powerful message.

Keep the conversation growing. Help the brand get wider recognition. Get the message to reach more and more people.

You’ll help one child with congenital heart defects. Or many.

Dr. Mani says, “Thank you from my heart for your support, participation and encouragement.”

On behalf of the team at Dr. Mani Children Heart Foundation, Saving a Heart Child’s Life:

“We’re all about results. $109,501 raised. 23 children heart operations sponsored. Over 532 donors contributed between $5 and $15,000. Every little bit goes to save a child’s life. Help us – if you can.”

GIVE – you will help a child live.


We think Stay Hungry is the most powerful pick for Johnny Bunko’s Lesson Seven. If you think so too, please click here and add your vote.

4 PAWS… Hungry to help disabled children

In Read More on December 25, 2008 at 9:04 am

“Staying hungry” means finding a way to help the people around you – looking for ways to take action, to give back, to improve the life of someone less fortunate than yourself. Judy Vorfeld of Peoria, Arizona, has stayed hungry. Judy found a way to give back to disabled children by being the webmaster for a site called “4PawsForAbility,” an organization that trains dogs not just for the blind, but trains service dogs for children with all disabilities.

Photo of Alex and Treasure at graduationJudy edits and writes online content, edits all types of documents and manuscripts, helps with website start-ups and makeovers, and integrates marketing knowledge into any task, if needed. She said she also enjoys solving business presentation problems. Many talented and skilled people don’t know how to describe themselves or their businesses well, and often an extra pair of eyes can help open possibilities.

Judy is one of those people. She has a particular passion for helping children with disabilities, and is the webmaster for three sites dedicated to those issues. She has always been an advocate of community service, and does as much volunteer work as she can. A photographer and graphic editor, she has several websites that offer services, articles, and tools for better small business development. Her main business site is Editing and Writing Services, a division of Office Support Services, which has her blog, ezine, and easy ezine template. She also has a site for her redigitized photography, one for Webgrammar, and her own personal site, which is a blend of her life in Washington State, Hawaii, and Arizona.

On the 4Paws for Ability site she writes:
The disorders listed here don’t begin to cover the emotions and issues threatening families of children with disabilities. The children shown below (and their families) seek your help in a project that will replace bleakness and despair with hope and vitality. Perhaps you can find a way to help make some dreams come true. 4Paws For Ability is a 501(c)(3) and all donations are tax deductible.

If you want to put faces and stories to these children, then go here

annabellelThis is Annabelle and her brother, Owen.


4 Paws For Ability is raising money for a multipurpose assistance dog for Owen and Annabelle Luschei. Owen is five years old and has autism. Annabelle is three years old and has epilepsy.

Their mother, Angie Luschei, says, “For my son, the dog would provide safety, social and emotional needs. Right now Owen has a stuffed dog that he takes everywhere. He has been asking me for a dog for years. His therapists use his stuffed dog as a motivational tool.

“A real dog would be a dream come true for him. When I ask him why he wants a dog he answers ‘to love.’ He is a very sweet little boy who loves animals.

“Owen is a very happy little boy and has a lot of enthusiasm. He wants friends very badly, and it can be difficult with his language delay. He also has a lot of anxiety and sensory issues. He tries very hard and never gives up, but there is much he is not able to do which can be very frustrating.

“A dog will help motivate him and help calm him. It would also help him interact socially with other people.

“Annabelle is creative and full of energy. She has suffered from seizures for the past two years. It is scary for everyone when she has a seizure. We have had many ER visits. I have trouble sleeping because I am afraid she will have a seizure at night and choke.

“Three times I have heard her choking or just happened to check on her while she was having a seizure while on her back. When she has a seizure and is on her back her airway is blocked. After a seizure she falls into a deep sleep.

“I’m constantly afraid that I will wake up one morning and find Annabelle died because I didn’t hear her when she had a seizure at night. To have a dog that could alert me to her seizure would allow me to actually sleep at night without the guilt and fear. An assistance dog could save her life.

“We all love dogs and the the assistant dog would be a huge source of comfort. I can’t fully express the joy a multipurpose assistant dog would bring to our entire family. You can help us by making a tax-deductible donation to 4 Paws for Ability in honor of Owen and Annabelle Luschei. For more information about Owen and Annabelle you can contact Angie Luschei.

“Thank You for reading about our family and helping us make our family’s dream come true.”

* * *

Sadly, some children this year weren’t able to get their dogs on time because Quantas Airlines *cheated* 4Paws For Ability out of $33,000 dollars that was to be used for dogs. Shortly after July 16, 2008 when CNN taps Karen Shirk as Hero , the nightmare for Shirk began. Prior to that:

“It’s the magic of dogs.” That’s how Karen Shirk explains the ability of service dogs to help children suffering from autism. “I’m sure there’s some sort of scientific explanation,” she says. “But I call it magic.” Shirk was featured online, including a story and several videos, and her coverage got a brief intro July 17 on The Larry King Live Show on CNN. But after that positive story came one of heart break, after Quantas Airlines refused to give back $33,000 to the organization after refusing to let the dogs fly on their airlines. The media coverage below tells the story:

  • August 14, 2008, A Dog of a Deal From Qantas. A mix-up that has left three Waikato families facing large bills for the transportation of specially trained dogs from the US has shown Qantas treats its customers with about as much respect as the pooches it was flying. After two years of fundraising for the autism assistance dogs to help their children with behavioural issues, the families face more heartache in the form of an unexpected $33,000 bill for flying the dogs from Los Angeles.
  • August 11, 2008 Waikato Times, New Zealand, Cash aid kicks off for Autism Assistance dogs’ costs, Donations have already begun rolling in for the three Waikato families left with a $33,000 bill after Qantas blocked their Autism Assistance dogs from being taken aboard a plane at Los Angeles Airport. But the airline itself has not fronted up.
  • Blog by Forsythe Qantas: Service Dogs Not Allowed
  • August 9, 2008 New Zealand Herald. $33K bill after dogs banned from flight. Three Waikato families are facing a bill of $33,000 after three dogs being brought to New Zealand to help autistic patients were banned from a Qantas flight in Los Angeles.
  • August 9, 2008 Channel 3 News, New Zealand, Article and Video about Airline drama for dearly beloved dogs Dogs that help people with autism have arrived in New Zealand for the first time but not without an unexpected drama with their flight. The dogs were blocked from boarding a Qantas flight in Los Angeles – a mixup that will cost their owners more than $34,000.
  • August 9, 2008 Waikato Times, New Zealand, Flight is worse than their bark By Natalie Akoorie. Three Waikato families have been stung with a $33,000 bill after the Autism Assistance dogs they spent two years fundraising for were blocked from boarding a Qantas flight at Los Angeles Airport.
  • August 9, 2008 Waikato Times, New Zealand, New friends to stand by us by Peter Drury. Life and learning will never be the same for Sloan Ewens, 6, and Sara Pairaudeau, 9, thanks to their new Autism Assistance dogs Woogie and Maddy. Waikato Times chief photographer Peter Drury followed the Hamilton children from the moment they received the dogs from the 4 Paws For Ability centre in Ohio, America.
  • July 18, 2008 TOPEKA, KANSAS Help for Topeka 4-year old Could Come with Four Paws by Melissa Brunner, If it weren’t for the helmet he wears, you wouldn’t think JJ Krentz was different from any other four-year old. His mom, Tiffanie, describes him as rambunctious and high energy, always laughing with a big, bright smile. But JJ also has Dravet Syndrome, a rare genetic disorder that causes seizures and cognitive delays. Tiffanie and Kevin don’t know when the next seizure might hit….Tiffanie says people can fall from a seizure and suffer a brain injury, or they may suffer one in their sleep “and they don’t wake up the next morning.” JJ’s family is trying to raise $11,000 so they can purchase a dog specially trained to alert them when a seizure is coming on.
We think Stay Hungry is the most powerful pick for Johnny Bunko’s Lesson Seven. If you think so too, please click here and add your vote.